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Digital Ad Crimes Infographic: Click Fraud, Brand Safety & Viewability

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It’s no secret that digital continues to eat up more and more ad spend. According to a report published by Carat, $129 Billion is expected to be spent globally on digital advertising this year, with mobile, video and programmatic being key drivers.

However, digital ad adoption hasn't been met without challenges. Among the major concerns are ads appearing next to risqué content, ads out of view and fraudulent traffic.  The infographic below created by Yieldr breaks down these "digital ad crimes," who the perpetrators are and offers up preventative measures.


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